The IoT sector is the perfect place for economic developers to focus their investment attraction efforts and here's why
April 2021 Edition
Insights From the Leading Authority on Investment Attraction for Economic Development Practitioners
Happy Easter to all of you who will be celebrating and overdosing on some delicious chocolate this weekend. We hope you get some time to wind down over the holidays. Right before you do that, don't miss out on all the great reads we've prepared for you!
Happy Easter & happy reading
ROI Insights
Get ready for IoT opportunities economic developers 🚀! The IoT sector is the perfect place for economic developers to focus their investment attraction efforts on. It’s growing fast and it's overflowing with companies expanding. But where to start? That’s the best part - we got everything you need in this article: the latest trends, opportunities, challenges, hot spots, and the fastest-growing companies. Learn more
In our 1st instalment of ROI's Meet the Team series we sit down with VP of Business Development Shannon Lynch to talk about all things economic development — like how she got started in the industry, and how EDOs are maintaining resilience during the Covid19 pandemic.
"I love working in economic development because it’s a job I can feel good about — knowing that I'm part of a system that is doing something positive in the world. I take a great deal of satisfaction in that fact."
Click here to read the full interview with Shannon
Lead Generation Pro Tip
Paul Brogan VP Client Services
Keeping up with the Joneses
A crucial part of any sales process is understanding your competitors. Not just in terms of the region, their assets, and how you compare in terms of workforce — but also how they are presenting themselves. In the highly competitive world of investment attraction, it's important to be aware of how your competitors are acting. How do they perceive their own value proposition? How are they positioning themselves against you?
One way to get this information can be as simple as visiting their website. Can you counter any of their value propositions? If they are hosting webinars or information sessions, attend them. Talk to site selectors who may have connections with regions you are competing with. How do they and their clients perceive your regions? These tactics can give you insights into not just how your region is perceived in the market, but also in the ways you can position yourself versus your competitors.
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