Looking for ideas to reboot your investment attraction and lead generation efforts?
September 2020 Edition
Insights from the leading authority on investment attraction for economic development practitioners
ROI Insights
Fact: There are still plenty of opportunities out there. However, identifying growth companies in these fast-changing times can be a bit tricky. In this article, “Identifying Growth Companies in Changing Times”, we shed some light on how to adjust your business attraction strategy to be most effective under the current economic climate.
The pandemic has upended our usual way of doing business, which means that the typical signals we follow to identify growth companies have also been altered. But keep in mind, the original decision factors didn’t suddenly become irrelevant – it’s just that priorities have shifted. And that means that our strategy needs to shift along with it. So if you’re tracking growth companies for your attraction efforts, the following is a bit of food for thought. 📖 Read more
Welcome to the future! From3D printed organs toKFC 3D-printed chicken nuggets, toskyscrapers, there seems to be no end to the possibilities of what this thriving sector can do. ➡️ Check it out here
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Engaging with decision-makers is always a challenge. In the current climate, it continues to be, maybe even more so with people less often at the office and harder to catch on the phone. Make sure you are reaching out to multiple people within your target company. You may want to speak to the CEO, but she may not be easily accessible. Work through multiple colleagues to find out her work habits, when is a good time to speak to her, can you get an introduction from a colleague? Can her colleagues provide any useful intelligence on the company’s operations that can help you develop your unique pitch for the company? The key is to be persistent, and don’t just focus on playing phone tag with one person when there are other avenues to success.
What else is happening?
📺 In case you missed our latest webinar, "The Great Reset #3: Race and the Role of Economic Development to Foster Equity", now's your time to catch up! The recording is up and ready for you. Watch it here
Sincerly,
The ROI Team.
ROI Research On Investment is the global authority on investment attraction and lead generation for economic development organizations.
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