Welcome back! Of course, we’ve got a few great reads worth checking out. And, with the economy headed in the right direction...
May 2021 Edition
Insights From the Leading Authority on Investment Attraction for Economic Development Practitioners
Welcome back! We’ve got another round of great reads worth checking out today. And, with the economy headed in the right direction, don’t forget, we are here to help you find your next big opportunity. There are many companies expanding and we are in the unique position to match you with the right ones for your region. We admire modesty, but when it comes to lead gen, we’ve got an exceptional crew at ROI that is ready to boost your investment strategy efforts.
The pandemic recovery has highlighted the phenomenal economic strength of many American cities and regions. We’ve featured a few of those resilient and welcoming cities that are at the forefront of America’s economic recovery. While some may not have heard of them before, cities like Frisco, Texas, and Bend, Oregon have defied the odds and come roaring back.
Meet Sasha Kim, ROI’s Senior Economic Development Manager. ROI headhunted Sasha all the way back in 2010 for her wealth of experience in the South Korean market. In her 11-year tenure, Sasha has expanded her expertise to countless different regions and has become an indispensable member of the ROI Team.
Listen. No really, listen. Often when we are engaging with prospects we are overly keen to get across our value proposition. Sometimes we can be too eager to present what is so great about the region or what we think the prospect wants to hear, while potentially missing hints that the prospect is dropping that could steer a conversation in another direction.
In building a rapport with someone it is very important to give them space to speak. If you feel you misheard or misunderstood something, don't be afraid to ask for clarification or ask a qualifying question. While this may seem obvious, it can sometimes be an easy thing to forget. Especially if you have prepared a presentation for a prospect and can feel like "I spent time on customizing this presentation for this prospect, I want to get all this information across."
Your plan for the conversation may be derailed at an early stage, but at the end of the day you need to address the concerns of your prospect. And if you run out of time, you can always schedule another time to go over topics that you had wanted to cover in your initial plan.
Promotion
We combine 20+ years of experience, AI technology, and outstanding people to help you succeed.Our programs include:
Meetings with pre-qualified leads expanding to YOUR jurisdiction
Webinars populated with targeted companies
Review of your target sector to ensure alignment with high growth sectors
We’ll be speaking at the IEDC 2021 Economic Future Forum! The forum is a forward-looking conference that focuses on fostering regional innovation, economic transformation, and equity in the new economy. And we are a proud sponsor as well :)